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The problem with most billboards, is that they almost never dispense their product to passersby. Coca-Cola has found a way to change all of that, and created a drinkable billboard.
The outdoor ad for Coke Zero is outfitted with an enormous straw running 4,500 feet, from a bottle filled with soda, down to a dispensing fountain at ground level.
The “drinkable billboard” was installed at White River State Park in Indianapolis, site of this year’s Final Four.
For those lucky enough to have ever worked in advertising, then you were once an adorable know-nothing plebe, known by industry insiders as “fresh meat.”
So, when agency Mother New York decided that the value of fresh meat in the office warranted a recruitment video, they did not disappoint. Taking the term a bit literally, and bat-shit crazily, the agency takes us on a psychedelic romp through pounds of the raw, the cooked, and the tubed meats as a recruitment tool.
The accompanying soundtrack appears to be sung by an employee, with the type of enthusiasm and dead-eyes that only come from former fresh-meat/currently charred veterans. Application deadline is April 24th, meat.
If only brands could be honest with consumers, instead of feeding us their advertising gobbledygook, we’d have something like Honest Slogans.
Brought to us by graphic artist, Clif Dickens, this new round of ads provide some refreshing honesty on some of the things we consume.
Although, we don’t care how tired mom is… Hamburger Helper ain’t happening.
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Billboards have been getting more and more creative recently. Unfortunately, they haven’t gotten any more edible. Britain-based Mr. Kipling and agency JWT London have teamed up to solve this real world problem, with a billboard made entirely of cake.
The outdoor ad, created to promote Mr. Kipling’s ‘Life is better with Cake’ campaign, consists of 13,360 individual confectionaries painstakingly applied over seven hours. The billboard was then slowly disassembled and eaten by hungry passersby. Real world problem, solved.
[via Adweek]
Tic Tacs have been around so long, that people were enjoying them when Pac-Man was still fun. To help pay homage to the antiquated technology and breath mint, the Miami Ad School created a series of ads of vintage video games made from Tic Tacs.
From candy Pac-Man and Snake to an Arkanoid board, the ads were probably fun to assemble. Not more fun than actually playing Arkanoid though… those bricks were crazy.
[via designtaxi]