The problem with most billboards, is that they almost never dispense their product to passersby. Coca-Cola has found a way to change all of that, and created a drinkable billboard.

The outdoor ad for Coke Zero is outfitted with an enormous straw running 4,500 feet, from a bottle filled with soda, down to a dispensing fountain at ground level.

The “drinkable billboard” was installed at White River State Park in Indianapolis, site of this year’s Final Four.

[link, via Adweek]