The problem with most billboards, is that they almost never dispense their product to passersby. Coca-Cola has found a way to change all of that, and created a drinkable billboard.
The outdoor ad for Coke Zero is outfitted with an enormous straw running 4,500 feet, from a bottle filled with soda, down to a dispensing fountain at ground level.
The “drinkable billboard” was installed at White River State Park in Indianapolis, site of this year’s Final Four.
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