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This Billboard Made Entirely of Cake Is Good Advertising

September 5, 2014 by Chris Durso

kipling-cake-hed-2014

Billboards have been getting more and more creative recently. Unfortunately, they haven’t gotten any more edible. Britain-based Mr. Kipling and agency JWT London have teamed up to solve this real world problem, with a billboard made entirely of cake.

The outdoor ad, created to promote Mr. Kipling’s ‘Life is better with Cake’ campaign, consists of 13,360 individual confectionaries painstakingly applied over seven hours. The billboard was then slowly disassembled and eaten by hungry passersby. Real world problem, solved.

Screen-shot-2014-09-05-at-10.26.07-AM

cake-billboard-2

[via Adweek]

Filed Under: Daily Links Tagged With: advertising, baking, cake, design

Trackbacks

  1. meanwhile, elsewhere | hello sunshine says:
    September 19, 2014 at 10:38 am

    […] Advertisers, it looks like you can have your cake and eat it too […]

  2. This Billboard Is Made Entirely Out Of Cake [Video] says:
    September 10, 2014 at 11:00 am

    […] (Foodiggity via Geyser of Awesome) […]

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