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McDonald’s Interactive Billboard Allows Users to Play Pong on It

June 6, 2011 by Chris Durso

Because nothing says ‘innovation’ like Pong, DDB Stockholm created an interactive McDonald’s billboard that allows people with smartphones to play a giant version of the infamous first video game.

Using app-free geolocation technology, players nimble enough to keep their ball in play for 30 seconds, or not give up from sheer boredom, wins coupons for McDonald’s grub. Game on Stockholm.

[via AdFreak]

Filed Under: Daily Links Tagged With: advertising, design, McDonald's, pong, technology, video games

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