McDonald’s Chalkboard Billboard

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A McDonald’s in Warsaw, Poland recently set up a billboard that’s a functioning chalkboard. Updated twice daily by graffiti artist Stefan Szwed-Stronzynski, the ever-changing billboard was set up to help reinforce the “freshness of McDonald’s Food.”

The concept was put together by the local office of DDB, art studio Good Looking, and Krewcy Krawcy Productions.

[link, via AdWeek]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.