That’s not Play-Doh you’re seeing above, and it’s much more edible. They’re Rainbow Bagels and they’ve been made at Brooklyn’s The Bagel Store for 20 years.

Finally, we get a little insight into the process, and it looks like a whole lot o’ fun. Just like we used to roll colorful bagels with our childhood Play-Doh sets. Of course, we ate those with no cream cheese. Gangsta!

[link, via BoingBoing]