The Bagel Store in Brooklyn wants to brighten up your morning. Their rainbow bagels are here to replace your boring beige breakfast rings — adding so much color to your morning, that you’ll swear they were spawn from the butts of unicorns.

Also available, is an arsenal of cream cheeses to complement your colorful bagel — including Birthday Cake and Cinnamon Toast Crunch flavor. Check them out here.

[link, via Distractify]