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Heinz Ketchup Goes Green… Again?

February 25, 2011 by Chris Durso

Heinz, in an effort to meet its environmental objectives, will start using the eco-friendly PlantBottle. The packaging technology borrowed from Coca-Cola will hopefully help Heinz reduce its emissions and energy usage 20% by the year 2015.

Although any environmental efforts by big business such as Heinz should be applauded — when I heard that Heinz was ‘going green’, it was a bit disappointing that it was in the nonliteral sense.

Look for the PlantBottle and quirky label to start hitting shelves this June.

[via PSFK]

Filed Under: Daily Links Tagged With: ketchup, packaging, sustainable

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