Cool Off With a Sprite Shower

To help promote their fizzy lemon/lime beverage, Sprite created a beach shower to look like a giant soda fountain. With help from Ogilvy Brasil, beachgoers in Rio were able to pretend they were disposable drinking cups and cool off.

Although it was merely water coming out — actual Sprite would’ve just gotten you all limony.

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Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.