Shopping Itaguaçu is an advertising initiative encouraging people to donate clothes to the needy. Brought to us by Brazil-based BZZ Propaganda, clothes are formed into yummy-looking food, asking that we not let our old wearables turn into moth-feed.

“Don’t let your clothes turn into food for moths. Donate.
Leave your donations at the mall until July 1st and let them warm the most needy.”

[via Ads of The World]