Artist Alejo Malia recently had a little fun with the ubiquitous Starbucks logo. With some minor design alterations, Malia is able to transform the mermaid into some of the most typical personalities that you’d find at the coffee shop.

Whether it’s an iPad-toting social media addict, a cupcake fiend, or a good old-fashioned hipster… the series makes a strong case for why Starbucks should consider using several logos.

My vote is still with changing the angle of the mermaid completely. That, or the hipster.

[link, via designtaxi]