To help kids eat healthy and to pay close attention to their bananas — publishing house Carlsen Verlag and Munich-based ad agency Serviceplan created a recurring comic strip printed on bananas.
Using a laser-etching technique to print on the banana’s flesh, the images follow the adventures of Fyfe — a boy who gains superpowers from eating bananas.
Banana Comic Week 2013, where they distributed the free comics to kids in various countries, appears to have been a success. Kids were consistently looking forward to catching up with the adventures of Fyfe, and getting their daily potassium overload.
