A McDonald’s Restaurant Designed To Look Like A Lunch Box

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To help promote a few new menu items, and to stand out amongst other boring square restaurants, McDonald’s Australia created a pop-up spot that looks like a giant lunch box.

Created by DDB Sydney, the lunchbox Macca’s will show up throughout Australia — specifically to promote their new Rump Steak Range, and to remind you that you forgot to bring lunch again.

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[link, via Neatorama]

I Am Bread, A Video Game Where You Play A Slice Of Bread

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Tired of playing video games as a mustachioed plumber, or an 8-bit miner? I Am Bread is here to help, by placing you in the action as a slice of bread — seriously.

If you’re a bit unclear on the object of the game, you’re not alone. It appears that you control your bread, while it makes its way through various rooms, before it’s inevitably toasted and buttered.

Which makes I Am Bread either the silliest thing we’ve ever seen, or the greatest thing since one of those inventions that made our lives easier… can’t think of any at the moment, it’s early.

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[link, via Lost At E Minor]

Dangerous Popsicles, Frozen Treats Shaped Like A Cactus and Viruses

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Popsicles are supposed to be yummy pleasurable treats. That is unless they’re shaped like spiky cacti and viruses.

Dangerous Popsicles are brought to us by artist Wei Li, and are meant to provide an alternate sensory experience. Even if delicious, the eater needs to get past the visual of spikes and cooties to enjoy it. Mmmm… MRSA.

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[link, via The Fox Is Black]

Honest Slogans Tell It Like It Is

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If only brands could be honest with consumers, instead of feeding us their advertising gobbledygook, we’d have something like Honest Slogans.

Brought to us by graphic artist, Clif Dickens, this new round of ads provide some refreshing honesty on some of the things we consume.

Although, we don’t care how tired mom is… Hamburger Helper ain’t happening.

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[link]

Behold The Pizzadilla

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If you’ve ever wondered how you could improve upon the near-perfect quesadilla… Serious Eats has the answer.

The Pizzadilla is brought to us by their Managing Culinary Director/mad scientist, J. Kenji López-Alt. It starts innocently enough as a quesadilla, cooked awesomely in a cast iron pan, then appropriately topped with all the pizza fixins.

Now that’s some fusion we can get behind.

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[link]