When small intricately-cut pieces of fish in your sushi just won’t do, there’s now a trend of whole-fish sushi going on in Japan.

Referred to as iwashi, the Japanese word for sardine, the sushi roll is being offered by Japanese restaurant chain, Kurazushi, and contains the whole fish wrapped in rice and seaweed, with Japanese basil and grated plum.

Sushi etiquette has yet to include the proper technique for eating a sushi roll with the head and tail intact. Our guess is to flip a coin and dive in.

[via First We Feast]