In a world where peanut butter and jelly, and glazed donut-flavored vodka exists — it’s good to know that there’s still some good old-fashioned vodka-flavored vodka. Maximus Vodka is bringing the testosterone back to clear liquors, and have created an ad campaign to help convince us that it’s still very manly to drink the stuff.

To help drive the point home even further, American artist Mort Künstler was commissioned to supply illustrations of square-jawed scruffy men doing manly things. The accompanying copy challenges the male viewer to stop being such a sissy — using a hard-edged font usually reserved for car magazines and Steve McQueen’s business cards. Drink up, nancy.

[via 22 Words]