Why should your vehicle have “new car” or pine smell, when it could have the scent of flame-broiled meats?

Burger King Brasil recently released a Whopper Air Freshener. It became part of a BK marketing campaign, where taxi drivers hung a Whopper Air Freshener in their cab and picked up drunk party goers.

The result… the smell of Whopper overwhelmed the drunkards’ munchies, and they ordered the driver to hit the nearest Burger King. Pine trees can’t do that.

[via Mental Floss]