You may be wondering why someone would come up with packaging and marketing for one tortilla chip. Well, this particular chip, Carolina Reaper Madness, is made with the hottest pepper known to man. So, the choice to only offer it individually, is probably to keep you from dying.

As the name implies, the lone chip is made using the hottest pepper in the world, the Carolina Reaper. The chip comes packaged in its own triangle foil and a small coffin — which seems reassuring.

Paqui, the maker of the Reaper, is even trying to taunt would-be “spice-heads,” by offering the One Chip Challenge. Let us know if you try one.

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