Have you ever wondered what all that stuff on the iconic Jack Daniel’s label means? Or, do you simply not care and just want to drinky? If you answered yes to the first question, Cool Material has decoded each element on the JD label so you don’t have to.

For example, and much to this editor’s surprise, the “No. 7” on the label is actually shrouded in mystery, and not necessarily the number of shots it takes to become a violent, slurring lunatic. Get your whiskey education here.

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