CHOW Kicks It Old School with The Last Kodachrome Christmas

Rustic Tavern by CHOW

CHOW recently presented a tribute to American cuisine past and antiquated mediums with The Last Kodachrome Christmas. The photo shoot is inspired by vintage food photography, and uses actual Kodachrome — a type of film long assumed extinct, but rather just in its late stage death throes.

Often associated with boring vacation slides and brilliantly oversaturated imagery, one might ask why CHOW would even use Kodachrome. Well, the answer can be summed up by a simple philosophy that we stick to here at Foodiggity… food ephemera kicks ass.

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The Birth of Sugar-Coated Cereal

Behold… Kellogg’s original ad for Frosted Flakes, and the birth of sugar-coated cereal. The ad has a kind of history-altering feel, akin to the front page announcement of the moon landing.

Think of all the hyperactive children and dentist chair screams we wouldn’t have to deal with, had it not been for Kellogg’s Frosted Flakes.

[via The World’s Best Ever]