If you’re unfamiliar with the restaurant-naming convention inspired by hipsters, I’ll break it down for you. It’s pretentious, tired, and there are many vintage tools and ampersands involved.
Brewmaster at Brooklyn Brewery, Garrett Oliver, having the benefit of experience and geographic location to make such observations, has been having a little fun with the hipster-naming trend. The best part, besides the hipster-bashing, is how easy it is to use this branding-technique with whatever you may have laying around the house.
Try it with a few random items you have around and send a pic and name over. The best one will receive a vintage cleaver and a year’s supply of mustache wax.*
The first in my series of fictional hipster restaurant names, illustrated. Here, the Spoon & Kukri. pic.twitter.com/onnAXRzlHo
— Garrett Oliver (@GarrettOliver) January 3, 2015
The 2nd in my series of fictional hipster restaurant names, illustrated. Here, the Knife & Decanter. pic.twitter.com/bkDQG3jVck
— Garrett Oliver (@GarrettOliver) January 4, 2015
The 3rd in my series of fictional hipster restaurant names, illustrated. Welcome to Hawthorne & Cleaver. pic.twitter.com/oGvP97Yiau
— Garrett Oliver (@GarrettOliver) January 5, 2015
The 4th in my series of fictional hipster restaurant names, illustrated. Welcome to the Hand & Fork. pic.twitter.com/NRaUQtr7Mh
— Garrett Oliver (@GarrettOliver) January 6, 2015
The fifth in my series of fictional hipster restaurant names, illustrated. Welcome to Chopper & Ladle. pic.twitter.com/1dTqQemU8L
— Garrett Oliver (@GarrettOliver) January 7, 2015
The 5th of my fictional hipster restaurant names, illustrated. Welcome to Sword & Pillow. The food is inside… pic.twitter.com/1kz1yTYGN5
— Garrett Oliver (@GarrettOliver) January 8, 2015
*may or not actually happen.
[via First We Feast]
