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KFC Hong Kong wants to imply that their Hot & Spicy Chicken is hot. And, if these print ads by Ogilvy Hong Kong are any indication, the chicken is burning rocket fuel-type hot.
With the use of creative placement and clever lighting, actual KFC chicken parts are used to represent fire and smoke. The space shuttle has lift-off, indicated by the drumsticks and wings it leaves behind, while imitation Power Rangers pose in front of a chicken explosion.
via adweek
The best way to advertise for a particular product… Replace all of that boring and time-consuming copy with the item that you’re trying to push. That’s exactly what a Japanese newspaper did, using meticulously dissected and placed orange parts to tell the story — probably about oranges.
The ad is specifically for Mikan Oranges, Japan’s most popular version of the fruit, and was made to help reinforce the product’s availability. Assuming that there were some oranges left afterwards.
[via TAXI]
Do you know your vegetables? You might think that you’re a know-it-all because you can tell the difference between chard and kale… But do you know all of your subvarieties of cabbage, or that something called ‘Celtuce’ exists?
Pop Chart Lab knows its veggies, and proves it in poster form with The Various Varieties of Vegetables. From cucumbers specifically for slicing to your tuberous roots, the poster has it all covered. It might even inspire you to get your daily serving of vegetables that the silly pyramid is always telling us we need. Get in the know with a copy of the poster here.
[link]
Coffee… It helps get us going in the morning and makes us a little less stabby. But what could we accomplish if we were to have just one more cup? Artists David Soames and Aaron Jay have explored the concept with Just One More Cup — a poster available to purchase at Society6.
[link, via Laughing Squid]
Horror movie psychos kill. So does cholesterol — it just isn’t nearly as entertaining. Health supplement company Bioenergy Nutrition and agency Alch1m1a ADV has combined the two — creating a series of print ads starring a few iconic horror movie characters made from butter.
[via Taxi Design]