Pantone Beer Packaging Matches The Color of The Beer Inside

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If you pick your beer by color, a new packaging project by Spanish creative agency Txaber is just for you. The concept uses Pantone swatches to give you an idea of the beer that lies inside.

Whether you roll with a cold can of 1595 C, or you’re feeling bold and want to throw back a 426 C, the packaging let’s you know what’s in store before you crack it open.

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Pantone Food Pairings by David Schwen

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We’ve recently seen food pairings tied together, and Pantone-matching food items. Now, artist David Schwen keeps the trend going with Pantone Pairings. In the series, food items are represented in swatch form to help bring the greatest of dynamic food duos together.

Although, as we all know, bacon matches with everything. See more here.

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[link, via TAXI]

Pantone Food by Alison Anselot

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Most foods are distinguishable by their organic colors and tones. But what if those naturally occurring colors were industrialized with the use of a digital color matching system? Artist Alison Anselot created Pantone Fooda photography series that matches the color of foods to its corresponding Pantone swatch.

Whether it’s a bowl of sliced strawberries, brownies, flan, or a plate of PMS 877 — Anselot not only finds the perfect color match for these monochromatic foods, but in the process creates beautifully-styled and hunger-inducing images.

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[link, via My Modern Met]

Beertone, A Color-Matching System That Uses Beer Color

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Screw you, Pantone… There’s a new color-matching system on the block. Assuming that you only need the warm amber and golden hues of beer, Beertone is here to help. The formula guide includes 202 beers, their vital info, and color.

Although Beertone is currently available only in Swiss beers, there are plans to include other countries’ brews. If the U.S. is ever included, expect hues such as ‘Coors Light Clear,’ and ‘Budweiser Beige’. The Beertone color-matching system is currently available for pre-order.

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[link, via Cool Material]