To help promote their new Coffee-Mate Natural Bliss, Nestlé outfitted a NYC coffee shop with their product and a bunch of naked people.

With baristas and patrons wearing little more than smiles and body paint — Nestlé was promoting the ‘naked’ ingredient list of their creamer, while endorsing full-frontal first thing in the morning.

The Natural Bliss Café was a one-day pop-up back in April, and you can see some results of the experiment here…

[via AdWeek]