In what will surely find favor with their married female demographic, Klondike has rolled out a new campaign called ‘5 Seconds To Glory‘. Created to reinforce the company’s long-standing “What would you do for a Klondike Bar?” campaign, men are asked to endure seemingly horrible things, such as giving their wife five seconds of undivided attention. The reward… said ice cream, confetti, balloons — and to drive the point home further — dancing hot chicks.

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