Sushi Chef Rolls Up Awesome Illustrations

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Using rice and seaweed as his medium, sushi chef Tama-chan rolls up beautiful illustrations. Keep in mind that the patterns must be carried all the way through the sushi roll and fully-realized before they’re rolled and sliced. Awesome work.

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[link, via TAXI]

This Japanese Print Ad is Probably for Oranges

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The best way to advertise for a particular product… Replace all of that boring and time-consuming copy with the item that you’re trying to push. That’s exactly what a Japanese newspaper did, using meticulously dissected and placed orange parts to tell the story — probably about oranges.

The ad is specifically for Mikan Oranges, Japan’s most popular version of the fruit, and was made to help reinforce the product’s availability. Assuming that there were some oranges left afterwards.

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[via TAXI]