If you were wondering how this selfie craze could be made a little bit more intolerable, Hellmann’s has the answer. Warning… it involves printing your mug on a burger using mayonnaise.

Hellmann’s recently set up a selfie printing station/burger truck and, with the help of a 3D printer, created Burger Selfies. Although the pictures weren’t taken by the subject themselves, so “selfie” is a bit misleading. That, and nobody believes that anyone still puts mayonnaise on a burger. Lies! All lies!!

[link, via Incredible Things]