Although the Pringle chip might be a marvel of engineering and design, their packaging is anything but. That slender cylinder — far too narrow for the hand of the average potato chip eater to fit down. And once that Pringles can has your grubby little mitt in its clenches, resisting only makes it worse.

Bloom Chips, a design concept by Dohyuk Kwon, looks to solve this problem. The can retains a cylindrical form to protect the chips within, but will literally bloom open to create a handy snack bowl. Although the design may encourage you to eat an entire cylinder in one sitting — you can feel better knowing that the night won’t end with your hand stuck in a potato-chip-can-trap again.

[link, via Gizmodo]