Because your smartphone dependence and lack of self-awareness knows no bounds — there’s now an iPhone case with a built-in cup holder. The UpperCup is a device that will not only protect your precious phone, but will also hold on to your latte.

So you can continue to text while not watching where you’re going. Only this time, there’s a scorching-hot beverage up front, eager to crash into an innocent bystander. Just look up every once in a while — you’ll be fine.

The UpperCup is currently in concept stage, and gathering startup funds over at Indiegogo.

[link, via Incredible Things]