What if we didn’t need commercials and Facebook ads to sell us products? And, what if those products could, instead, literally sell themselves?

Product Wars offers a short glimpse into this idyllic turned dystopian future, where consumer products are industrially-engineered to become their own mascot. Keeping in mind humans’ capitalist urges and their ease in discarding stuff that’s no longer of use to them, it should be no surprise that things don’t end well.

Perhaps the gun-wielding apple keeping an eye on a shackled hostage was a spoiler. See it all unfold below.

PRODUCT WARS from H1 on Vimeo.

via laughing squid