In case you have not already heard, Starbucks has had plans to eventually roll-out an updated logo. Well, their attempt at Nike-like brand recognition and saving money on black ink has begun. The new wordless, mermaid-dominant logo has been made official to coincide with Starbucks’ 40th birthday, and the launch of their commemorative Tribute Blend.

Now be sure to update all of your Starbucks’ mugs and tumblers with those emblazoned with the new logo. A $22 tumbler that still says ‘Starbucks’ will just make you appear unhip.

[via AdFreak]