Popsicle stick jokes are usually pretty lame. However, you must admit that the set-up and popsicle-covered punchline makes for great comedic timing. Jason Kreher and Matt Moore from Wieden + Kennedy knows this, and have created their own brand of popsicle humor.

With the creative duo’s latest installment of Schadenfreezers, the animated GIFs begin innocently enough with the popsicle joke’s set-up. Only then, does it all melt away, revealing punchlines as cold as the popsicles themselves.

Sure, the fictional treats are available in strawberry, lemon and blueberry. But the jokes hidden within are truly tasteless — albeit pretty funny. Please enjoy.

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