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Rosé Wine Is Now Available In Cans

May 5, 2016 by Chris Durso

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Nothing says, “I like to keep it real, while also being fancy,” quite like wine-in-a-can. Now, bros and hipsters can drink as ironically as possible with The Drop Rosé Wine In a Can.

Affectionately referred to as “brosé,” the 8.4 oz. skinny cans appear to be aimed at a few demographics — bros secure enough in their masculinity to drink pink wine out of a pink can, and women who don’t own a corkscrew. Either way, nice packaging.

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[link, via AdWeek]

Filed Under: Daily Links Tagged With: can, wine, wine in a can

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  1. Confused Dog & More Incredible Links | Incredible Things says:
    May 19, 2016 at 7:34 pm

    […] ROSÉ IN A CAN. Sorry for screaming but this is important. [Foodiggity] […]

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