Nothing says, “I like to keep it real, while also being fancy,” quite like wine-in-a-can. Now, bros and hipsters can drink as ironically as possible with The Drop Rosé Wine In a Can.

Affectionately referred to as “brosé,” the 8.4 oz. skinny cans appear to be aimed at a few demographics — bros secure enough in their masculinity to drink pink wine out of a pink can, and women who don’t own a corkscrew. Either way, nice packaging.

[link, via AdWeek]