If you’re going to help promote a kraken-themed rum — then an enormous tentacle cake makes perfect sense. In honor of The Kraken Black Spiced Rum, a 30-ft. fake tentacle was created on Port Meirion Beach.

Meanwhile, a replica cake was waiting nearby, where it was promptly eaten by a few beachcombers and dudes dressed as ‘Kraken Hunters.’

[via Cakehead Loves Evil and TAXI]