Believe it or not, Coca-Cola has been around for a century. To help celebrate the soft drink’s longevity and icon status, 130 artists created a series of ads — using nothing more than Coca-Cola’s brand colors, and its iconic bottle shape.

Officially-titled Mashup Coke, the series is an exercise in minimalist graphic design, the use of negative space, and iconography. It also goes to show you how powerful branding can be — even if that brand is nothing more than caramel-colored sugar water.

See more below and over at Instagram, #MashUpCoke.

[link, via designtaxi]