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Artists Help Celebrate 100 Years of Coca-Cola In A Series of Minimalist Ads

March 4, 2015 by Chris Durso

mashup-coke

Believe it or not, Coca-Cola has been around for a century. To help celebrate the soft drink’s longevity and icon status, 130 artists created a series of ads — using nothing more than Coca-Cola’s brand colors, and its iconic bottle shape.

Officially-titled Mashup Coke, the series is an exercise in minimalist graphic design, the use of negative space, and iconography. It also goes to show you how powerful branding can be — even if that brand is nothing more than caramel-colored sugar water.

See more below and over at Instagram, #MashUpCoke.

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mashup-coke-4[link, via designtaxi]

 

Filed Under: Daily Links Tagged With: coca-cola, coke, design, graphic design, minimalist

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