Outback Promotes Its New Steaks by Lighting a Billboard on Fire

Outback Steakhouse recently decided to promote their new Wood-Fire Grill, by combining fire, billboards, and poor judgement. And since boring two-dimensional flames would certainly not be enough to distract drivers, Outback went with the real thing.

So, in closing… open flame on red meat, good. Open flame on billboard, bad. Enjoy.

[link, thanks Rebecca]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob.