As part of his ‘Brand-Reversioning‘ project, designer Graham Smith gave a few famous brands a makeover. In most cases, the new logos actually draw inspiration from their closest competitor. Fast food worlds collide when McDonald’s ‘borrows’ from Burger King.

Of course, this exercise appears to just be for fun. Especially if we get to watch some brand loyalist’s heads explode.

[link, via Holy Kaw!]