Unsuspecting moviegoers in London were given an enlightening treat while watching The World’s End.

Bakers/candy artists/mad scientists Bompas & Parr had gotten to the viewers’ Cornetto cones beforehand and made them glow.

Obviously not a finicky bunch and up for anything, the moviegoers dove in, creating a veritable light show throughout the theater and on their tongues.

[link, via designboom]