Ketchup has been the reigning king of condiments for generations now. However sriracha, due to its cult following and crippling-addictiveness, is gaining ground on ketchup. Catsup never stood a chance.

Heinz, feeling the paradigm shift in the condiment continuum, is now taking the “if you can’t beat ’em, join ’em approach, and has released Sriracha Ketchup. This, or course, will save time for those who are still mixing their sriracha and ketchup to put on anything that goes into their pie-hole.

For those who think sriracha IS ketchup… carry on, and keep doing what you do.

[via Cool Material]