Do you love ice cream? Häagen-Dazs Japan has discovered a way to get the ice cream to love you back with Häagen Heart Hunting. The promotion was actually created by accident or, more specifically, inspired by the imperfections we find when opening a carton of ice cream.

A lucky two in every one-thousand will actually find a “Clear Heart,” while more ice cream-eaters will find the malformed “Goodbye Heart,” or “Cheating Heart.”

[link, via Lost At E Minor]