Fruit Formed Into Real Juice Boxes

To help reinforce that their juice boxes are “100% Juice,” Brazilian-based Camp Nectar created versions of their packaging out of actual fruit. Molds were created and placed on fruit trees, allowing the fruit to be molded into a box shape — logo and straw included.

Note: Turning the sound off of this video helps.

[via Tasteologie]

Author: Chris Durso

Creative professional and creator of Foodiggity.com. Graduate of The Institute of Culinary Education, beer drinker, coffee and condiment snob. View all posts by Chris Durso