To help reinforce that their juice boxes are “100% Juice,” Brazilian-based Camp Nectar created versions of their packaging out of actual fruit. Molds were created and placed on fruit trees, allowing the fruit to be molded into a box shape — logo and straw included.
Note: Turning the sound off of this video helps.
[via Tasteologie]
[…] Yes, you’re seeing things correctly: That’s a fruit grown in the shape of a juice box. […]