Domino’s Brazil has come up with a set of DVDs that’ll make you want some pizza to go with that movie. Partnering with a few video rental stores in Sao Paolo and Rio de Janeiro, the DVDs are printed with a thermal ink that, at first glance, appears to be a standard label.

When warmed by the heat of your DVD player, the discs will reveal the look and smell of a real pizza — which is more than we can say about an actual Domino’s pizza. Please enjoy this video…

[via PSFK]