D.I.Y Honey is a concept that encourages the city-dweller to become an urban apiculturist by installing their own makeshift beehive. The project aims to help save honeybees which are dying off for unknown reasons. We are encouraged to do our part by the most effective of all marketing techniques—instilling the fear of God.

Apparently quoted by Albert Einstein:

“If the bee disappeared off the surface of the globe the man would only have 4 years of life left.

NO MORE BEES
NO MORE POLLINATION
NO MORE PLANTS
NO MORE ANIMALS
NO MORE MAN.”

See… Pretty convincing. A questionable quote with little substantial evidence to prove it. However, ALL CAPS are involved, so this needs to be taken seriously.

[via Swiss Miss]