Sidewalk chalkboards may seem like an antiquated way to drive customers in. However, when used correctly, that chalkboard could become a business’ best form of marketing.

This series, by Ollie Wolff Pruitt, proves this. Pruitt started creating chalkboard signs for her friend’s bar in Dahlonega, Georgia. The sidewalk art not only helped improve business, but was also featured in a local newspaper, giving the artist and bar some great free publicity.

Of course, Pruitt doesn’t just list the happy hour and food specials on her chalkboards. What gets people in the door is Pruitt’s creative use of illustration, typography and wordplay. Occasionally, she even borrows ideas from comic masters such as The Oatmeal.

See more below and over on Pruitt’s imgur page.

[link, via Bored Panda]