As most of you may not realize — because there’s always that same green mermaid on your coffee — is that takeaway coffee cups are often an exercise in minimalist beauty and sharp graphic design.
Artist Henry Hargreaves sees the aesthetic appeal in these disposable items, and has documented drinking vessels from around the globe, with Coffee Cups of The World.
The series takes us through this often overlooked art form — from the minimalist approach, to the hard sell of garish colors or a humorous cartoon.
[link, via designtaxi]
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