Orange is indeed the new black, according to Cheetos. No longer will wearing neon orange be limited to your dusty fingers, as the snack brand has released its own fashion line, Designs By Chester Cheetah.

Want to cover your stems in cheesiness? There’s Flamin’ Hot Pants. Looking to lounge and keep warm on the couch as gaudily as possible? There’s the Big Cat Nap Sack.

If you need something a bit more formal, there’s even Chester Cheetah’s Paw Cufflinks. Check out the whole line here.

[link, via Adweek]