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Burger King’s New Packaging Design Does Not Suck

November 8, 2011 by Chris Durso

As part of their global packaging reinvention, Burger King commissioned New York-based graphic designer and illustrator David Iglesias. Using Iglesias‘ signature style of bold illustration, and deliberately keeping the packaging text-free, BK looks to expand its universal appeal.

Although, it could also be looked at as an effort to divert attention away from the package’s contents — which, from our understanding, has unfortunately not changed.

[via PSFK]

Filed Under: Daily Links, Food Art Tagged With: advertising, art, burger king, fast food, graphic design, illustration, packaging

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