As part of their global packaging reinvention, Burger King commissioned New York-based graphic designer and illustrator David Iglesias. Using Iglesias‘ signature style of bold illustration, and deliberately keeping the packaging text-free, BK looks to expand its universal appeal.

Although, it could also be looked at as an effort to divert attention away from the package’s contents — which, from our understanding, has unfortunately not changed.

[via PSFK]