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Beware of The Hangover Monster

April 12, 2011 by Chris Durso

Ad agency Lowe Ativism — when considering their target audience and a saturated pharmaceutical advertising market — felt the need to dumb down their ads for the hangover stopper, Guronsan. Enter The Hangover Monster — a big, green, googly-eyed menace.

Since being unleashed in its native Portugal, The Monster has become a folk hero to party goers — preying on heavy drinkers, luring them in with his fluffy pelt, and then attacking when they are most vulnerable — the morning after.

[via Ads of The World]

Filed Under: Daily Links Tagged With: advertising, booze, hangover, monster, video

Trackbacks

  1. Guronsan: The Hangover Monster Campaign says:
    June 11, 2014 at 2:46 pm

    […] Credit: FoodDiggity Source Credit: Creative Guerrilla […]

  2. Guronsan: The Hangover Monster Campaign | Rosenberg Advertising says:
    April 17, 2013 at 3:03 pm

    […] Credit: FoodDiggity Source Credit: Creative Guerrilla […]

  3. Guronsan: The Hangover Monster Campaign says:
    July 14, 2011 at 1:18 pm

    […] Credit: FoodDiggity Source Credit: Creative Guerrilla Marketing […]

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