If you need your hands available while nursing a beer — perhaps to finish your free buffet, or to show everyone your rodeo trophies — the BevBuckle could be your new favorite accessory.

Designed as a semi-fashionable and oversized beer buckle when closed, the BevBuckle opens up to reveal a supportive ring and platform, to securely hold your favorite beverage. See it in action here, or get one for yourself, and you’ll have people staring at your junk in no time.

[link, via Cool Material]