In this commercial’s attempt to prove that Millimetres Matter, bees and other various insects find themselves on the receiving end of the old ‘pie in the face’ routine.

And before PETA or Buddhists start getting their panties in a bunch — it appears that no insects were actually harmed during the filming of this. They have an extremely resilient exoskeleton, and most of the projectiles are CGI.

Although some of the bugs may have been a little humiliated — it gets a bit degrading and borderline NSFW at around :42. Enjoy.

[link, via The Awesomer]