Believe it or not, there are people who’ve actually been living under rocks, that have never tried a Coca-Cola.

Brought to us by BuzzFeed Video, the excuses from these people — who are indeed full-grown Americans — range anywhere from having a mom who was very strict about sugar, to being a Pepsi purist. Not all of them having grown up in a strange cult, as we assumed also.

The reactions to their first Coke experience then range from being absolutely horrified, to the same child-like enthusiasm you’d expect from someone who was denied sugar their entire life… Or, just having escaped a cult. Enjoy.

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